New Car Modification

Riding on the grand success of its muscular and hottest-looking FZ16 and FZ-S bikes, India Yamaha is introducing new color schemes and graphics to add more zing to their appeal. Also, the company will communicate both FZ16 and FZ-S under a single style statement – Stylish Macho. The FZ series are very popular amongst youngsters and have been a prized possession of more than 1 lakh happy customers.

In 2009 fiscal, the company sold 85,000 units of FZ16 & FZ-S, contributing to 40% of total sales volume. The new FZ-S will be available in Black Cyber Green, Silver Tech and Sport Electric Blue colors while new FZ16 will come in Lava Red and Midnight Black. The all new stylish graphics and change in the color of some body parts will compliment the overall macho expression of these bikes. Further, Yamaha has incorporated new logo which will give these bikes more masculine feel. These bikes will be BSIII emissions regulations compliant.

Speaking on the latest versions of FZ16 and FZ-S, Koji Arai, Director & Chief Sales Officer , India Yamaha Motor Pvt. Ltd. said, “With the refreshed versions of FZ16 and FZ-S, we want to strengthen our presence in the highly competitive 150cc+ segment and increase our share from 12% to 20% by year-end. We have kept the essence of FZ series bikes intact while altering the aesthetics to exemplify the masculine feeling these tough machines are known for. The stylish graphics will take the street fighter image to its next level.”

The bikes boast of 153cc air-cooled, 4-stroke, single-cylinder high torque engine for active & aggressive city riding. The engine is born out of the quest for the ultimate in intake efficiency, combustion efficiency and minimum horsepower loss. A negative pressure type F26mm carburetor with TPS (Throttle Position Sensor) contributes to outstanding engine response. The 5-speed transmission provides a smooth operational touch and the gear ratios provide optimum performance and agility in city riding.

The placement of ‘MidShip Muffler’ is toward the center of the machine to achieve good concentration of mass, exhaust efficiency and handling. Monocross rear suspension ensures agile running performance and handling. The bikes also have “140/60-17” size rear radial with a 60% aspect ratio that contributes to better grip and handling stability.

FZ series bikes are designed & engineered with the potential for active and even aggressive enjoyment of around-town street-riding and styling that brings pride of ownership. The strategically use of graphics and vibrancy of colors on these bikes have been done keeping in mind the end user and is customized exclusively to cater to his needs. The target demographic is 18-35 year old male who is brand conscious, stylish & confident and has an active mindset and inclination towards good things in life. Quality is critical to him and flashing accessories and latest gadgets is his style quotient.

The new Yamaha FZ-S will be available at a price of Rs. 67,000/- while Yamaha FZ16 is priced at Rs. 65,000/- (Ex-showroom, Delhi).

Adding to its portfolio of impressive and successful motorcycle models, India Yamaha Motor Pvt. Ltd. today unveiled its new motorcycle, YBR 110 (pronounced as YBR One ten) in the Indian market. YBR 110 comes with a decent yet stylish design and is targeted at middle income class people who want to have a stylish and comfortable commuter bike.

Speaking on the launch, Yukimine Tsuji, CEO & Managing Director, India Yamaha Motor Pvt. Ltd. said, "After successfully launching our bikes in the 150cc segment, we have now launched a commuter motorcycle YBR 110 which is stylish and has good ergonomics for comfortable day to day commuting. We have been studying the entry level market and wanted to launch a new bike at an affordable price and that would give satisfactory mileage. Like other Yamaha bikes, YBR 110 carries Yamaha DNA of Performance, Innovation & Design. We are confident that we will replicate the success of our premium segment bikes with the launch of all new YBR 110 in entry level space."

YBR 110 has electric start, air cooled 4-stroke SOHC engine which provides excellent low end torque for everyday riding. The bike has 4 speed slick gearbox with perfectly spaced gear ratios that provides optimum torque throughout the rpm range and ensures stress-free riding in congested conditions without requiring frequent gear changes.

The bike has a stylish & brighter multi-reflector headlight for better visibility in night and its wind tunnel aerodynamic silhouette designed cowl has character lines that convey a sense of sharpness. YBR 110 has modern fit & finish with easy reading instrument console including a fuel meter. Sharp graphics & grab rail add to the overall sporty style and character of the bike.

While the chiseled look, broad well-contoured fuel-tank gives a trendy modern look, the side panel and the tail cowl design showcase strong expression of down-force movement, and provide a visual display of sporty character. The bike’s broad and comfortable seat design is such that it makes the ride fatigue-free for the rider and the pillion. The ideal ergonomics of seat, handlebar, riding posture, knee recess on the petrol tank are all designed for comfortable riding. YBR 110 suspension’s characteristic of rebound damping along with fast and slow compression is very well suited for Indian road conditions.

The result is excellent handling, ride comfort and resistance to bottoming even in tandem riding. The twin cradle down tube type frame has optimum strength, rigidity balance and outstanding longitudinal & lateral stability resulting in excellent handling characteristics. As Yamaha bikes are known for durability and low maintenance, these specs rightly fit with the ad punch line of YBR 110 which is "Mazbooti aisi ki chalti jaaye".

YBR 110 is priced at Rs. 41,000/- (Ex-Showroom, Delhi) and will be available in 3 colors - Black, Red and Black & Red combination.

Courtesy: India Yamaha Motor Pvt. Ltd

Yamaha Bikes is ready to launch its new bike Yamaha YZF R125 in India this April. Yamaha YZF R125 comes with most advanced 125cc engine and look as a sports bike. Yamaha YZF R125 equipped with advanced MotoGP technology with a whole range of R-series engine.

Yamaha Bikes are more popular for their sports version of YZF bikes. Yamaha R125 chassis is inspired by racing bikes that features a deltabox frame and aluminium swinging arm. New Yamaha R125 features a lightweight deltabox frame that delivers an optimum balance of strength and rigidity to increase handling performance.

Yamaha YZF R125 Estimated Price is around Rs 90,000 & will be launch in April 2010.

- Liquid-cooled single-cylinder 4-stroke

- SOHC 4-valve cylinder head

- Wet-sump lubrication system

- Fuel injection

- Electric start

- 6-speed transmission

- R6-style mid-ship muffler

- Dual catalysers

- Air Induction system