Friday, January 15, 2010
Chrysler buys 60-second Super Bowl ad
NEW YORK (CNNMoney.com) -- Chrysler will be the only U.S. automaker to advertise in this year's Super Bowl, forking over millions of dollars to restore its image following its bankruptcy and the federal bailout that followed.
"What better way to illustrate to our customers that we are still here than to air on the Super Bowl, which is not only watched for the game, but also for the advertising spots," said Chrysler spokeswoman Dianna C. Gutierrez.
She said that Chrysler will advertise its Dodge Charger in a 60-second commercial that will showcase "the passion of Dodge."
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